The higher capacity factor is achieved with a lower rotor loading (W/m²) as wanted by KiteX, so according to the power/swept area ratio, not directly the power/mass ratio. But both power/swept area and power/mass ratios are relevant means to partially assess efficiency.
Also: this comment where KiteX is compared to another 5 kW wind turbine of comparable mass but smaller size and operating with higher winds (nominal wind speed of about 12 m/s, compared to only 7 m/s for KiteX).