Disruptive Innovation

Disruptive innovation is about a new product that originally is worse than the existing solutions except in one or a few ways, so it needs to find a niche where it value proposition makes sense. Over time the product gets better and starts to widen its niche.

In wind energy, metrics I can quickly think of are: price of unit/installation, LCOE, capacity factor, durability, power per m^2 ground area, mobility, ease of use, time between manual interventions, …

Find one niche where a few of the metrics are so important that the others becomes irrelevant, and keep improving your product so that over time you can expand your niche.

The questions are: in what metrics is your product much better than the alternative, and what are niche markets that find those most important?

3 Likes