The current market is to perform early AWE R&D. Around a billion dollars is publicly known to have been spent, and Peter Lynn claims its far more.
KPower declined to bring its small KiteSat AWES to market, focusing instead on the R&D long game, on the next billion. This is imagined to be a broad inclusive movement, not the present confusion of disjointed venture marketing claims. Broad research was Wubbo Ockel’s intent, if he had lived.