Yes, “we” and “us” here refer to the AWE community in general.
You seem to think “yellow journalism” is a problem to “us”, somehow on a par with actual AWE sharing, which “we” do, but journalists not so well.
You are off-topic again and as almost always. “Yellow journalism” was an expression used to qualify your… (…is not qualified in order to keep the politeness) in Yahoo forum. Now “weasel words” expression is used.
The topic is how Doug and I think about efficiency and lightness. You bring up “Yellow Journalism” in that context.
I’ll leave you the last (non technical) word, hoping Doug will want to make some technical points.
You only make Doug unhappy by setting him up as you do.